We are proud and honored to collaborate with BCA in the prestigious BCA Wealth Summit 2024 event in Jakarta. This year, the third year of this annual event, it is designed to give valuable insight to BCA customers emphasizing the 3 pillars of wealth management, by giving them a wide range of curated information from the industry experts both globally and locally. With the highlighted theme "Grow Prosperity Beyond Wealth", the event aims to help customers unlock their financial wisdom.
At Terartai, our mission is deeply aligned with the principles of inclusivity and empowerment. BCA shares this vision and wanted to leave a lasting impact on their customers while thanking them for their support of the summit. To do this, they partnered with us by selecting artworks that we co-created with our artists that embody the spirit of the event.
One of the chosen pieces is Darel Alvaro's "The Northern Light," which is inspired by the courage needed to face adversity or, as Darel describes it, "darkness." This artwork serves as a reminder to believe in oneself, even during challenging times—a sentiment that resonates strongly with the themes of financial resilience and growth.
Darel Alvaro's Artwork, "The Northern Light"
Another artwork featured at the summit is Anthony Ryadi's "The Shooting Star," a piece that encourages positivity and hope. This artwork symbolizes the opportunities and possibilities that life holds, perfectly aligning with the ideas of financial prosperity and growth that the BCA Wealth Summit 2024 highlights.
Anthony Ryadi's Artwork, "The Shooting Star"
These beautiful artworks were transformed into our Pouch 2.0, which was distributed to attendees at the event. This moment is a source of great pride for us and our artists, as their work reaches a wider audience, serving as a reminder to be courageous and hopeful.
The impact of this collaboration goes beyond the event. A portion of the proceeds from each pouch supports the artist, contributing to their economic empowerment. Additionally, our initiatives help enhance the quality of life for our artists, offering them a sense of belonging, purpose, and confidence, as well as a platform to express their unique perspectives.
Community empowerment is another cornerstone of our mission. By supporting this project, you are helping provide a meaningful outlet for artists with special needs to create impactful art.
upcycling deadstock fabrics for pouch's linings
Sustainability is also at the heart of our creations. The lining of our pouch uses deadstock fabrics that would otherwise end up in landfills. Together with the BCA team, we carefully selected deadstock fabrics that reflect BCA's corporate blue, adding a personalized touch. Through this project, we successfully upcycled 195 m² of fabric into the lining of the BCA Wealth Summit’s pouches—equivalent to nearly 400 shirts—making a significant positive impact on the environment.
We are deeply grateful to BCA Wealth Summit 2024 for this incredible opportunity. Their commitment to making a difference, not just in wealth management but also in supporting inclusivity and sustainability, is truly inspiring. This collaboration has not only elevated our artists' voices but has also set a new standard for what can be achieved when purpose and creativity come together. We are honored to have been part of such a meaningful event, and we look forward to continuing to create positive change together.
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